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Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers
Marketing Straight to the Heart From New Product Development to Advertising How Smart Companies Use the Power of Emotion to Win Loyal Customers
Author: Barry Feig
All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. ...  more »
ISBN-13: 9780814403556
ISBN-10: 0814403557
Publication Date: 5/9/1997
Pages: 224
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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