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Marketing Strategies for Competitive Advantage
Marketing Strategies for Competitive Advantage
Author: Dennis Adcock
Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stag...  more »
ISBN-13: 9780471981695
ISBN-10: 0471981699
Publication Date: 3/23/2000
Pages: 416
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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