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Marketing Strategies for the New Economy
Marketing Strategies for the New Economy
Author: Lars Tvede, Peter Ohnemus, Robert Montgomery
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says, `Its no use. You cant outrun a bear anyway. The first one answers, `I dont have to outrun the bear. I just have to outrun you. Speed against competitors is just one of the key lessons outlined in this new book from Lars Tved...  more »
ISBN-13: 9780471492115
ISBN-10: 0471492116
Publication Date: 3/15/2001
Pages: 250
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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