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Marketing Strategy: AND Strategic Marketing Management Cases
Marketing Strategy AND Strategic Marketing Management Cases
Author: Orville C. Walker
"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student ...  more »
ISBN-13: 9780077114053
ISBN-10: 0077114051
Publication Date: 3/1/2005
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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