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Marketing Strategy & Competitive Positioning
Marketing Strategy Competitive Positioning
Author: Graham Hooley
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and...  more »
ISBN-13: 9780273740933
ISBN-10: 0273740938
Publication Date: 2/2/2012
Pages: 578
Edition: 5
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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