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Marketing Strategy: A Decision-focused Approach
Marketing Strategy A Decisionfocused Approach
Author: Orville C. Walker, John Mullins, Jr. Harper W Boyd
"Marketing Strategy, 6/E" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision m...  more »
ISBN-13: 9780071263917
ISBN-10: 0071263918
Publication Date: 2/1/2008
Pages: 384
Edition: 6th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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