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Search - Marketing Strategy : A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Marketing Strategy : A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
Marketing Strategy A Decision Focused Approach - McGraw-Hill/Irwin Series in Marketing
Author: Orville C Walker, John Mullins, Harper W Boyd Jr.
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the studen...  more »
ISBN-13: 9780072961904
ISBN-10: 0072961902
Publication Date: 2/24/2005
Pages: 368
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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