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Marketing Strategy: A Decision-focused Approach with Gamar Software
Marketing Strategy A Decisionfocused Approach with Gamar Software
Author: Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
This is a flexible, short, paperback text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cro...  more »
ISBN-13: 9780071199070
ISBN-10: 0071199071
Publication Date: 5/1/2002
Pages: 384
Edition: 4th International st
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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