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Marketing Strategy: A Decision-focused Approach
Marketing Strategy A Decisionfocused Approach
Author: Orville C. Walker, John Mullins, Jr. Harper W Boyd
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from compe...  more »
ISBN-13: 9780070171466
ISBN-10: 0070171467
Publication Date: 3/1/2010
Pages: 384
Edition: 7th Revised edition
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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