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Marketing Strategy and Management: Second Edition
Marketing Strategy and Management Second Edition
Author: Michael J. Baker
The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical...  more »
ISBN-13: 9781403986276
ISBN-10: 1403986274
Publication Date: 5/15/2007
Pages: 542
Edition: Second Edition
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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