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Marketing Strategy Masterclass: Implementing Market Strategies
Marketing Strategy Masterclass Implementing Market Strategies
Author: Paul Fifield
The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done....  more »
ISBN-13: 9780750686310
ISBN-10: 0750686316
Publication Date: 10/3/2008
Pages: 628
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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