Skip to main content
PBS logo
 
 

Search - Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
Marketing Strategy Planning and Implementation - The Irein Series in Marketing
Author: Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student ...  more »
ISBN-13: 9780256090055
ISBN-10: 025609005X
Pages: 512
Rating:
  ?
0 stars, based on 0 rating
Publisher: Richard D Irwin
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.