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Marketing Strategy
Marketing Strategy
Author: HARTLINE, FERRELL
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer orientation, integrated throughout the text, is designed to help students develop a customer-oriented market strategy applicable to managers in any s...  more »
ISBN-13: 9780324318227
ISBN-10: 0324318227
Publication Date: 4/1/2004
Edition: 3rd
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Publisher: South-Western, Div of Thomson Learning
Book Type: Paperback
Members Wishing: 0
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