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Marketing Stripped Bare: An Insider's Guide to the Secret Rules
Marketing Stripped Bare An Insider's Guide to the Secret Rules
Author: Patrick Forsyth
Marketing is a big subject. It's complex and often misunderstood. If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing. Without marketing your public won't be aware of your service or products and you won't have a market. Without a market you won't have a business. For those of us...  more »
ISBN-13: 9780749439972
ISBN-10: 0749439971
Publication Date: 6/2003
Pages: 156
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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