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Marketing with Student CD-ROM and InfoTrac College Edition
Marketing with Student CDROM and InfoTrac College Edition
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest con...  more »
ISBN-13: 9780324068610
ISBN-10: 0324068611
Publication Date: 4/3/2001
Pages: 784
Edition: 6
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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