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Marketing Theory: A Student Text
Marketing Theory A Student Text
Author: Michael J. Baker
Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based. Marketing Theory: A Student ...  more »
ISBN-13: 9781861525932
ISBN-10: 1861525931
Publication Date: 3/9/2000
Pages: 288
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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