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Marketing in the third world
Marketing in the third world
Author: Erdener Kaynak
In Marketing in the Third World, Editors Denise M. Johnson and Erdener Kaynak have gathered for marketing professionals and students a variety of studies that provide insight into marketing practices in countries such as the Philippines, Peru, Papua New Guinea, and Nigeria. Readers learn about market orientation, market infrastructure, economic ...  more »
ISBN-13: 9780030621796
ISBN-10: 0030621798
Pages: 302
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Publisher: Praeger
Book Type: Hardcover
Members Wishing: 0
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