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Marketing in the Third World
Marketing in the Third World
Author: Erdener Kaynak, Denise M Luethge
In Marketing in the Third World, Editors Denise M. Johnson and Erdener Kaynak have gathered for marketing professionals and students a variety of studies that provide insight into marketing practices in countries such as the Philippines, Peru, Papua New Guinea, and Nigeria. Readers learn about market orientation, market infrastructure, economic ...  more »
ISBN-13: 9781560248309
ISBN-10: 1560248300
Publication Date: 11/4/1996
Pages: 140
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Publisher: International Business Press
Book Type: Hardcover
Members Wishing: 0
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