Skip to main content
PBS logo
 
 

Search - Marketing for Tourism

Marketing for Tourism
Marketing for Tourism
Author: J. Christopher Holloway, R. V. Plant
The second edition of this text provides an introduction to the theory and practice of marketing in the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice, chapter objectives and assignments. The book covers all aspects of the marketing mix in relation to the tourism industry whic...  more »
ISBN-13: 9780273038443
ISBN-10: 0273038443
Pages: 272
Edition: 2
Rating:
  ?
0 stars, based on 0 rating
Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.