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Marketing w/PowerWeb
Marketing w/PowerWeb
Author: Michael J Etzel, Bruce J. Walker, William J Stanton
Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition...  more »
ISBN-13: 9780072430349
ISBN-10: 0072430346
Publication Date: 8/3/2000
Pages: 674
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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