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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition)
Marketing That Works How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company - 2nd Edition
Author: Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau, Jeffrey Babin
Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining long-term competitive advantage! Marketing That Works, Second Edition delivers high-value, low-cost marketing solutions that fully leverage today's newest trends, channels, and market opportunities. Based on The Wharton School's pione...  more »
ISBN-13: 9780133993332
ISBN-10: 0133993337
Publication Date: 6/25/2015
Pages: 250
Edition: 2
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Publisher: Pearson FT Press
Book Type: Hardcover
Members Wishing: 0
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