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Marketing
Marketing
Author: Shane Hunt, John Mello
Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exerci...  more »
ISBN-13: 9780077861094
ISBN-10: 0077861094
Publication Date: 1/3/2014
Pages: 576
Edition: 1
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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