Marketing Author:William G. Zikmund, Michael D'Amico This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
ISBN-13: 9780314062147 ISBN-10: 0314062149 Pages:784 Edition:5 Stu Sub Rating: