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Search -
Marketing
Marketing
Author:
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and s... more »
Author:
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and s... more »
ISBN-13: 9780330320467
ISBN-10: 0330320467
Publication Date: 8/9/1991
Pages: 352
Edition: Revised
Rating: ?
ISBN-10: 0330320467
Publication Date: 8/9/1991
Pages: 352
Edition: Revised
Rating: ?
0 stars, based on 0 rating
Publisher: Pan Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
