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Marketing (Macmillan Business Masters S.)
Marketing - Macmillan Business Masters S.
Author:
Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.
Author:
Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.
ISBN-13: 9780333658475
ISBN-10: 0333658477
Publication Date: 11/4/1998
Pages: 336
Rating: ?
ISBN-10: 0333658477
Publication Date: 11/4/1998
Pages: 336
Rating: ?
0 stars, based on 0 rating
