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Marketing
Marketing
Author:
Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, suc... more »
Author:
Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, suc... more »
ISBN-13: 9781111821647
ISBN-10: 111182164X
Publication Date: 1/1/2012
Pages: 800
Edition: 12
Rating: ?
ISBN-10: 111182164X
Publication Date: 1/1/2012
Pages: 800
Edition: 12
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western College/West
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
