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Marketing
Marketing
Author: James L. Burrow, Aubrey R. Fowler
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" pers...  more »
ISBN-13: 9781133962489
ISBN-10: 1133962483
Publication Date: 3/16/2015
Pages: 736
Edition: 4
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Publisher: Cengage Learning
Book Type: Hardcover
Members Wishing: 0
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