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Marketing
Marketing
Author: Dhruv Grewal Professor, Michael Levy
Grewal/Levy's Marketing shows today?s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. — Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals an...  more »
ISBN-13: 9781259709074
ISBN-10: 1259709078
Publication Date: 2/15/2017
Pages: 720
Edition: 6
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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