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Marketing:Crit Persp V2 (Critical Perspectives on Marketing Management)
MarketingCrit Persp V2 - Critical Perspectives on Marketing Management
Author: Michael Baker
This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.
ISBN-13: 9780415213981
ISBN-10: 0415213983
Publication Date: 11/11/2004
Pages: 744
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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