Skip to main content
PBS logo
 
 

Search - Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Mass Affluence Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes, Brian Johnson
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attem...  more »
ISBN-13: 9781591391968
ISBN-10: 1591391962
Publication Date: 9/2004
Pages: 269
Rating:
  ?
0 stars, based on 0 rating
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.