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The Mass Audience : Rediscovering the Dominant Model (Communication Series) (Communication Series)
The Mass Audience Rediscovering the Dominant Model - Communication Series
Author: James Webster, Patricia F. Phalen
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social the...  more »
ISBN-13: 9780805823059
ISBN-10: 0805823050
Publication Date: 10/1/1996
Pages: 176
Edition: 1
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Publisher: Lawrence Erlbaum
Book Type: Paperback
Members Wishing: 0
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