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Mass Communication Theories: Explaining Origins, Processes, and Effects
Mass Communication Theories Explaining Origins Processes and Effects
Author: Melvin L. DeFleur, Margaret DeFleur
An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed speci...  more »
ISBN-13: 9780205331727
ISBN-10: 0205331726
Publication Date: 10/5/2009
Pages: 400
Edition: 1
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Publisher: Allyn & Bacon
Book Type: Paperback
Members Wishing: 0
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