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Mass Media/Mass Culture: An Introduction
Mass Media/Mass Culture An Introduction
Author: Stan Le Roy Wilson
This examination of mass communication and popular culture covers core topics, such as media history, industry operations, and business trends, in a way suitable for one-term courses. The book aims to be comprehensive, covering the main branches of the media - book publishing, the motion picture industry, radio broadcasting, television, and the ...  more »
ISBN-13: 9780394366555
ISBN-10: 0394366557
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Publisher: Mcgraw-Hill College
Book Type: Paperback
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