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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication)
Mass Media Research An Introduction - Wadsworth Series in Mass Communication
Author: Roger D. Wimmer, Joseph R. Dominick
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.
ISBN-13: 9780534174729
ISBN-10: 0534174728
Pages: 700
Edition: 4th
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Publisher: Wadsworth Pub Co
Book Type: Hardcover
Members Wishing: 0
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