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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism)
Mass Media Research An Introduction - Wadsworth Series in Mass Communication and Journalism
Author: Roger D. Wimmer, Joseph R. Dominick
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.
ISBN-13: 9780534244743
ISBN-10: 0534244742
Publication Date: 5/1997
Pages: 498
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Publisher: Wadsworth Publishing Company
Book Type: Hardcover
Members Wishing: 0
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