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Mass Media Research: An Introduction
Mass Media Research An Introduction
Author: Roger D. Wimmer, Joseph R. Dominick
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on ...  more »
ISBN-13: 9780534560072
ISBN-10: 0534560075
Publication Date: 7/12/1999
Pages: 448
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Publisher: Wadsworth Pub Co
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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