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Mass Media Research: An Introduction
Mass Media Research An Introduction
Author: Roger D. Wimmer
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.
ISBN-13: 9780534067038
ISBN-10: 0534067034
Pages: 514
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Publisher: Wadsworth Publishing Company
Book Type: Hardcover
Other Versions: Paperback
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