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Mastering Product Management: A Step-by-Step Guide
Mastering Product Management A StepbyStep Guide Author:Kevin Brennan Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on the most important things a Product Manager will be involved with, and will deliver, in the quest for creating and capturing value. It covers the full new product cycle, from idea discovery through product end-of-life. Each section is short and concise, aro... more »und two to three pages. Rather than dive deep into the theoretical background of a given area, the focus is on the critical steps a Product Manager would take to complete a given task.Source new ideas that succeedSet a compelling product vision and strategySearch for profitable new business modelsBecome a market expertEffectively manage roadmapsEnsure a successful product launchUnderstand value and price profitablyBuild and manage high performance teamsAnd much more!This book is a convenient reference for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.« less