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Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced
Media Now 2010 Update Understanding Media Culture and Technology Enhanced Author:Joseph Straubhaar, Robert LaRose, Lucinda Davenport MEDIA NOW, 2010 Update, 6th Edition, encourages users to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops users' media literacy skills to prepare them for their encounters in the expanding fields... more » of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.« less