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Media Analysis Techniques
Media Analysis Techniques
Author: Arthur Asa Berger
The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques....  more »
ISBN-13: 9780761914532
ISBN-10: 0761914536
Publication Date: 4/21/1998
Pages: 240
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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