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Media Audiences (Understanding Media) (v. 2)
Media Audiences - Understanding Media - v. 2
Author:
Visit the Understanding Media series microsite. ?This book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, fo... more »
David Buckingham, Institute of Education, London ?The book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.?
Virginia Nightingale, University of Western Syney, Australia This book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers. The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewers? interpretations of news about Palestine.
Author:
Visit the Understanding Media series microsite. ?This book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, fo... more »
David Buckingham, Institute of Education, London ?The book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.?
Virginia Nightingale, University of Western Syney, Australia This book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers. The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewers? interpretations of news about Palestine.
ISBN-13: 9780335218820
ISBN-10: 0335218822
Publication Date: 9/1/2005
Pages: 264
Edition: 1
Rating: ?
ISBN-10: 0335218822
Publication Date: 9/1/2005
Pages: 264
Edition: 1
Rating: ?
0 stars, based on 0 rating
Publisher: Open University Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
