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Media Communication: An Introduction to Theory and Process
Media Communication An Introduction to Theory and Process
Author: James D. Watson
This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range ...  more »
ISBN-13: 9781403901491
ISBN-10: 140390149X
Publication Date: 8/2/2003
Pages: 328
Edition: 2
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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