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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research An Introduction to Qualitative and Quantitative Approaches Author:Arthur Asa Berger Author Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is c... more »learly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Arthur Asa Berger is a professor of Broadcast & Electronic Communication Arts at San Francisco State University, where he has taught since 1965. He is author of numerous articles and books on popular culture and related concerns.« less