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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Author Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor – in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is c...  more »
ISBN-13: 9780761918530
ISBN-10: 0761918531
Publication Date: 3/21/2000
Pages: 320
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Publisher: SAGE Publications
Book Type: Paperback
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