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The Media Economy (Media Management and Economics Series)
The Media Economy - Media Management and Economics Series
Author: Alan B. Albarran
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
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It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include:
  • Topics new to media economics texts, such as finance and investment, labor, and social aspects
  • Accessible discussion of complicated concepts and their application to media industries
  • New directions for both theoretical and methodological areas
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
ISBN-13: 9780415990455
ISBN-10: 0415990459
Publication Date: 6/15/2010
Pages: 216
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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