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Media Effects Research: A Basic Approach
Media Effects Research A Basic Approach
Author: Glenn G. Sparks
This exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relations...  more »
ISBN-13: 9780534545871
ISBN-10: 0534545874
Publication Date: 10/12/2001
Pages: 221
Edition: 1st
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
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