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Search - Media in Your Life, The: An Introduction to Mass Communication (Interactive Edition)

Media in Your Life, The: An Introduction to Mass Communication (Interactive Edition)
Media in Your Life The An Introduction to Mass Communication - Interactive Edition
Author: Jean Folkerts, Stephen Lacy, Lucinda Davenport
With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help rea...  more »
ISBN-13: 9780205154142
ISBN-10: 020515414X
Publication Date: 10/24/1997
Pages: 558
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Publisher: Allyn Bacon
Book Type: Paperback
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