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Media Management: A Casebook Approach (Routledge Communication Series)
Media Management A Casebook Approach - Routledge Communication Series
Author: Stephen Lacy, Jan LeBlanc Wicks, George Sylvie, Angela Powers, Ardyth Broadric Sohn
This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad conc...  more »
ISBN-13: 9780805813081
ISBN-10: 080581308X
Publication Date: 2/1/1993
Pages: 408
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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