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Media Management: A Casebook Approach (Lea's Communication)
Media Management A Casebook Approach - Lea's Communication
Author: George Sylvie, LeBlanc, Jan Wicks, Jan LeBlanc Wicks, C. Ann Hollifield, Stephen Lacy, Broadrick, Ardyth Sohn, Ardyth Broadric Sohn
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills....  more »
ISBN-13: 9780805861976
ISBN-10: 0805861971
Publication Date: 8/31/2007
Pages: 432
Edition: 4
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Publisher: Lawrence Erlbaum
Book Type: Paperback
Members Wishing: 0
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