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Search -
Media Planning: A Practical Guide
Media Planning A Practical Guide
Author:
Here's the perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan... more »
Author:
Here's the perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan... more »
ISBN-13: 9780844235127
ISBN-10: 0844235121
Publication Date: 1/11/1996
Pages: 224
Rating: ?
ISBN-10: 0844235121
Publication Date: 1/11/1996
Pages: 224
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
